Uh-oh! Looks like job-related stress is on the rise again! Disappearing pay increases, a slow economy, lack of job certainty and extra responsibility all take a toll on your attitude, motivation levels and overall health. A recent survey by the American Psychological Association found that 70% of all employees say that work is the main cause of their stress, and nearly half (49%) attribute that stress to worries about job stability.
CareerCast ranks the least and most stressful jobs annually. Considered the nation’s most stressful job of 2011 is Commercial Airline Pilots – battling dangerous weather conditions, dealing with faulty equipment, the loom of possible emergency landings and terrorist threats all add to the enormous amount of stress resting on pilots’ heavy shoulders!
While we don’t fly planes, we here at Ant Hill Communications know a thing or two about the stress felt by the #2 position! That’s right – being a PR Professional is the #2 most stressful job in the nation! CareerCast goes on to describe the difficulties of the world of PR:
“Public Relations Officers are responsible for creating and maintaining a positive image with the public for many companies and government agencies. They typically are responsible for giving presentations and making speeches, often in front of large crowds. This highly-competitive field and tight deadlines keep stress at high-levels for specialists. Some PR officers, also, are required to interact with potentially hostile members of the media.”
While we understand our work environment is stressful, it is enjoyable to work in a fast-pace, ever-evolving industry! The world of PR is never boring nor lackluster. The thrill of finding success for your brands and clients and seeing them grow and expand makes our work worthwhile! We enjoy the pressure of our job and thrive on staying up-to date with media trends and meeting deadlines. Here at Ant Hill, we gladly accept the challenge of having the #2 most stressful job in the nation! Check out the entire list at CareerCast. Now, let’s get to work!
Thursday, April 21, 2011
Friday, April 1, 2011
Today I sat down with the President of Ant Hill Communications (oh no! the BOSS!) to talk about the No Nonsense launch! No Nonsense will begin a summer charity campaign called Socks for America – partnering with K.I.D.S. (Kids in Distressed Situations) to donate new socks to children and families in need.
Ant Hill will work with No Nonsense, its marketing company, Garage Branding and its ad agency, Plaid Skirt, on the marketing and communications plan for the hosiery brand’s campaign, Socks for America. Ant Hill will be managing all communications, messaging, event planning, strategies and tactics to correspond with the marketing plan for the campaign.
The staff here at Ant Hill could not be more excited about this great campaign and being able to collaborate with such creative partners! “We are absolutely thrilled to be doing work on the No nonsense account,” said Samantha Lueder, President of Ant Hill Communications. “We love everything No nonsense stands for – all its products are made in the USA and its mission to find ways to eradicate all the ‘nonsense’ in the world. We are scrappy and entrepreneurial-thinking and excited to get the word out about the Socks for America campaign, where No nonsense is helping the public help those in need in America.”
Of course I had to get the inside scoop from No Nonsense as well! And what I found – nothing but kindness! “Ant Hill was chosen for its experience, creativeness and entrepreneurial thinking,” said Andrea Angelo, Director of Marketing for No nonsense. “We are confident that we will be able to reach our target audience with the right call-to-action messaging for Socks for America. We look forward to starting work with Ant Hill, getting the public excited about our campaign and involved, as well as seeing it covered in the media.”
Looks like it is going to be a GREAT summer here in Atlanta (not to mention about 120
degrees with humidity every day – so not so GREAT for my hair)! The summer campaign will consist of student teams filming and documenting the events at several locations across America. No Nonsense has a goal of donating 1 MILLION socks to those in need during 2011-2012. As things start to heat up, Ant Hill is ready to tackle anything!
Ant Hill will work with No Nonsense, its marketing company, Garage Branding and its ad agency, Plaid Skirt, on the marketing and communications plan for the hosiery brand’s campaign, Socks for America. Ant Hill will be managing all communications, messaging, event planning, strategies and tactics to correspond with the marketing plan for the campaign.
The staff here at Ant Hill could not be more excited about this great campaign and being able to collaborate with such creative partners! “We are absolutely thrilled to be doing work on the No nonsense account,” said Samantha Lueder, President of Ant Hill Communications. “We love everything No nonsense stands for – all its products are made in the USA and its mission to find ways to eradicate all the ‘nonsense’ in the world. We are scrappy and entrepreneurial-thinking and excited to get the word out about the Socks for America campaign, where No nonsense is helping the public help those in need in America.”
Of course I had to get the inside scoop from No Nonsense as well! And what I found – nothing but kindness! “Ant Hill was chosen for its experience, creativeness and entrepreneurial thinking,” said Andrea Angelo, Director of Marketing for No nonsense. “We are confident that we will be able to reach our target audience with the right call-to-action messaging for Socks for America. We look forward to starting work with Ant Hill, getting the public excited about our campaign and involved, as well as seeing it covered in the media.”
Looks like it is going to be a GREAT summer here in Atlanta (not to mention about 120
degrees with humidity every day – so not so GREAT for my hair)! The summer campaign will consist of student teams filming and documenting the events at several locations across America. No Nonsense has a goal of donating 1 MILLION socks to those in need during 2011-2012. As things start to heat up, Ant Hill is ready to tackle anything!
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