Ant Hill will work with No Nonsense, its marketing company, Garage Branding and its ad agency, Plaid Skirt, on the marketing and communications plan for the hosiery brand’s campaign, Socks for America. Ant Hill will be managing all communications, messaging, event planning, strategies and tactics to correspond with the marketing plan for the campaign.
The staff here at Ant Hill could not be more excited about this great campaign and being able to collaborate with such creative partners! “We are absolutely thrilled to be doing work on the No nonsense account,” said Samantha Lueder, President of Ant Hill Communications. “We love everything No nonsense stands for – all its products are made in the USA and its mission to find ways to eradicate all the ‘nonsense’ in the world. We are scrappy and entrepreneurial-thinking and excited to get the word out about the Socks for America campaign, where No nonsense is helping the public help those in need in America.”
Of course I had to get the inside scoop from No Nonsense as well! And what I found – nothing but kindness! “Ant Hill was chosen for its experience, creativeness and entrepreneurial thinking,” said Andrea Angelo, Director of Marketing for No nonsense. “We are confident that we will be able to reach our target audience with the right call-to-action messaging for Socks for America. We look forward to starting work with Ant Hill, getting the public excited about our campaign and involved, as well as seeing it covered in the media.”
Looks like it is going to be a GREAT summer here in Atlanta (not to mention about 120
degrees with humidity every day – so not so GREAT for my hair)! The summer campaign will consist of student teams filming and documenting the events at several locations across America. No Nonsense has a goal of donating 1 MILLION socks to those in need during 2011-2012. As things start to heat up, Ant Hill is ready to tackle anything!
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