Ant Hill Communications loves our friends over at oneforty.com. We especially enjoyed an article by Janet called 15 Essential Social Media Tools for PR Agencies. I mean PR is in the title, so of course we read it! Janet knows a thing or two about integrating social media into media outreach strategies. She suggested 15 tools to help you stay on top of your Social Media game! Here is the low down:
•Blogdash: database of bloggers that is actually ORGANIZED in an easy to use interface! This allows you to search bloggers to find those relative to your pitch.
•Argyle Social: This tool can turn social media campaigns into real business goals.
•Muck Rack: Helps you to search Twitter for Journalists.
•BuzzStream: Sort/filter results based on social media influence.
•Hootsuite: Helps multiple people to manage Twitter/Facebook accounts.
•TLists: Reach bloggers on Twitter and journalists with targeted pitches.
•Post Post: Search keywords and phrases that are being mentioned on Twitter.
•Backtype: See what is being said about your client, competitors, and industry in blog comments.
•Topsy: Track mentions of your clients on Twitter.
•Twilerts: Basically Google Alerts for Twitter.
•Nutshell Mail: Daily updates on number of followers, new followers, and Twitter progress.
•HARO: Help A Reporter Out. Identify story opportunities for your clients.
•Pitch Engine: Publish social media press release shareable on Twitter, FB, DIGG, & more.
•MPact: Identify influencers writing about your client, competitors, or industry.
•Award Sync: Search for awards and opportunities.
These wonderful tools can help you stay up to date on social media trends, information about your clients, industry news, and to keep an eye on your competitors! Thanks to Janet at oneforty.com for giving us this essential tool list. Any other recommendations?
Thursday, February 24, 2011
Thursday, February 17, 2011
Finding The Right Pitch
In this evolving world of Social Media, Bloggers have gained creditability and have become a great source for media coverage. We here at Ant Hill love Heather at prTini and her useful tips! Yesterday, we read a great post regarding tips on how to pitch bloggers and how to improve your techniques.
There were 7 useful tips that we picked up. Here are the 4 “Don’ts” of Pitching to Bloggers.
1.) Bloggers appreciate formality. Using hey, what’s up, and other informal greetings can infer you already have an existing relationship with the blogger. Be sure to add a dash of formality as if you were contacting a potential client for the first time.
2.) We all have goals and aspirations. Usually, in order to attain your future plans, you need the help & advice of others. Mentioning what you’d like to accomplish first and as most important is a BIG don’t in the blogosphere. Mention in your pitch how you can help the blogger reach their goals.
3.) Big tip from Heather was to KNOW YOUR AUDIENCE. A blog about makeup, fashion, and style is most likely not going to feature a guest blog about guns, hunting, and fishing. Make sure your pitch makes sense and fits in with the blog your pitching.
4.) Add some creativity and uniqueness to your pitch. Each blog and blogger is different and therefore your pitch should reflect this variety. Do not send “cookie cutter” pitches.
Then 3 “Do’s” of Pitching to Bloggers were addressed.
1.) Always do a little work and find out the bloggers name. It doesn’t take much to search the blog for typical contact information. Addressing the blogger by name shows you did your homework!
2.) In order to show your credibility to the blogger, put links in the post to your writing samples and where your work has been featured.
3.) Finally add a personal touch. Make sure your pitch is different and not forgettable. Be sure to identify what topic you hope to cover, but be open to suggestions.
These tips were great and a wonderful starting block to learn about pitching bloggers. Be sure to check out prTini for more social media help! Ant Hill is always looking to new ways for unique media coverage and blogs are a great place to start!
There were 7 useful tips that we picked up. Here are the 4 “Don’ts” of Pitching to Bloggers.
1.) Bloggers appreciate formality. Using hey, what’s up, and other informal greetings can infer you already have an existing relationship with the blogger. Be sure to add a dash of formality as if you were contacting a potential client for the first time.
2.) We all have goals and aspirations. Usually, in order to attain your future plans, you need the help & advice of others. Mentioning what you’d like to accomplish first and as most important is a BIG don’t in the blogosphere. Mention in your pitch how you can help the blogger reach their goals.
3.) Big tip from Heather was to KNOW YOUR AUDIENCE. A blog about makeup, fashion, and style is most likely not going to feature a guest blog about guns, hunting, and fishing. Make sure your pitch makes sense and fits in with the blog your pitching.
4.) Add some creativity and uniqueness to your pitch. Each blog and blogger is different and therefore your pitch should reflect this variety. Do not send “cookie cutter” pitches.
Then 3 “Do’s” of Pitching to Bloggers were addressed.
1.) Always do a little work and find out the bloggers name. It doesn’t take much to search the blog for typical contact information. Addressing the blogger by name shows you did your homework!
2.) In order to show your credibility to the blogger, put links in the post to your writing samples and where your work has been featured.
3.) Finally add a personal touch. Make sure your pitch is different and not forgettable. Be sure to identify what topic you hope to cover, but be open to suggestions.
These tips were great and a wonderful starting block to learn about pitching bloggers. Be sure to check out prTini for more social media help! Ant Hill is always looking to new ways for unique media coverage and blogs are a great place to start!
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