Thursday, February 24, 2011

PR Social Media Tools

Ant Hill Communications loves our friends over at oneforty.com. We especially enjoyed an article by Janet called 15 Essential Social Media Tools for PR Agencies. I mean PR is in the title, so of course we read it! Janet knows a thing or two about integrating social media into media outreach strategies. She suggested 15 tools to help you stay on top of your Social Media game! Here is the low down:

Blogdash: database of bloggers that is actually ORGANIZED in an easy to use interface! This allows you to search bloggers to find those relative to your pitch.

Argyle Social: This tool can turn social media campaigns into real business goals.

Muck Rack: Helps you to search Twitter for Journalists.

BuzzStream: Sort/filter results based on social media influence.

Hootsuite: Helps multiple people to manage Twitter/Facebook accounts.

TLists: Reach bloggers on Twitter and journalists with targeted pitches.

Post Post: Search keywords and phrases that are being mentioned on Twitter.

Backtype: See what is being said about your client, competitors, and industry in blog comments.

Topsy: Track mentions of your clients on Twitter.

Twilerts: Basically Google Alerts for Twitter.

Nutshell Mail: Daily updates on number of followers, new followers, and Twitter progress.

HARO: Help A Reporter Out. Identify story opportunities for your clients.

Pitch Engine: Publish social media press release shareable on Twitter, FB, DIGG, & more.

MPact: Identify influencers writing about your client, competitors, or industry.

Award Sync: Search for awards and opportunities.

These wonderful tools can help you stay up to date on social media trends, information about your clients, industry news, and to keep an eye on your competitors! Thanks to Janet at oneforty.com for giving us this essential tool list. Any other recommendations?

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