Finding The Right Pitch

In this evolving world of Social Media, Bloggers have gained creditability and have become a great source for media coverage. We here at Ant Hill love Heather at prTini and her useful tips! Yesterday, we read a great post regarding tips on how to pitch bloggers and how to improve your techniques.

There were 7 useful tips that we picked up. Here are the 4 “Don’ts” of Pitching to Bloggers.

1.) Bloggers appreciate formality. Using hey, what’s up, and other informal greetings can infer you already have an existing relationship with the blogger. Be sure to add a dash of formality as if you were contacting a potential client for the first time.

2.) We all have goals and aspirations. Usually, in order to attain your future plans, you need the help & advice of others. Mentioning what you’d like to accomplish first and as most important is a BIG don’t in the blogosphere. Mention in your pitch how you can help the blogger reach their goals.

3.) Big tip from Heather was to KNOW YOUR AUDIENCE. A blog about makeup, fashion, and style is most likely not going to feature a guest blog about guns, hunting, and fishing. Make sure your pitch makes sense and fits in with the blog your pitching.

4.) Add some creativity and uniqueness to your pitch. Each blog and blogger is different and therefore your pitch should reflect this variety. Do not send “cookie cutter” pitches.

Then 3 “Do’s” of Pitching to Bloggers were addressed.

1.) Always do a little work and find out the bloggers name. It doesn’t take much to search the blog for typical contact information. Addressing the blogger by name shows you did your homework!

2.) In order to show your credibility to the blogger, put links in the post to your writing samples and where your work has been featured.

3.) Finally add a personal touch. Make sure your pitch is different and not forgettable. Be sure to identify what topic you hope to cover, but be open to suggestions.

These tips were great and a wonderful starting block to learn about pitching bloggers. Be sure to check out prTini for more social media help! Ant Hill is always looking to new ways for unique media coverage and blogs are a great place to start!