Friday, July 8, 2011

The Google+ Buzz is Shaking Our Social Media Foundations

As just about everyone in the digital world of social media knows, Google unveiled their new networking website, Google+, at the end of June. Google has been trying to dominate all internet enterprises for some time now, and this latest attempt seems to be a shot directed straight towards Facebook. 


While the network isn't yet available to everyone (it is still in testing stages), it has certainly caused quite a buzz around the internet. People all over the world are starting to ask questions about the future of social networking. 


Here at Ant Hill Communications, we have done our research and have a few questions/answers of our own.


For PR professionals, Google+ is really up in the air as of now. 


We are already extremely busy keeping up with Facebook, Twitter, Tumblr, LinkedIn, and many more online information centers, so why not add another?


According to Adam Singer, a social media practice director for Lewis PR and blogger at TheFutureBuzz.com, we PR professionals need to dive in at first chance. 


"A vital part of being a modern PR professional includes testing, tinkering and experimenting with new communications technologies, and Google+ is no different," Singer said. 


When the gates open up, communications professionals are expected to dive in. 


Facebook has been king for so long that we have become accustomed to the way it works, making us comfortable within its network; however, it can't hurt to explore new networking technologies.


According to Google, their new Google+ network makes it easier for businesses to communicate with consumers as well as other businesses.


All in all, Google+ is a new place to monitor, track, and have a presence in social media -- and while information overload may exist on the web, there are plenty of ways to sort out the clutter.


Ant Hill Communications is proud to be tech-savvy enough to keep up with all of the online chatter!


Read more on PRdaily and at Google.

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