Spreading Sense with Socks

No nonsense is bringing some sense to the U.S. this summer by donating one million pairs of socks to underprivileged children all over the country.

Some little known facts:

• Socks are one of the most requested items among families in need. 
• Not only are they the most requested, but socks are also the least donated item!

So sock lovers, we present to you No nonsense's "Socks for America" tour.

Socks for America will bring attention and relief to people in need by donating just that -- socks. No nonsense plans on donating one million pairs across the U.S.

Kayser-Roth, the company that owns No nonsense, kicked off the campaign on April 11 at its manufacturing facilities in North Carolina and Tennessee. The tour officially began on July 1 when four teams of college students set off across the country to deliver socks and film their experiences.

There are eight students total, each in teams of two. The students were selected from leading film, advertising and design schools across the country. Not only will these students assist in the donation events, but they will also document the trip with films and blog posts that will profile people in our country who are taking steps to a No nonsense world.

The campaign is being run in partnership with K.I.D.S. (Kids in Distressed Situations), a wonderful organization dedicated to helping children in need. For over 25 years, K.I.D.S. has grown as a global charity of leading retailers, manufacturers and licensors of children's and youth products. In partnership with major foundations, K.I.D.S. is committed to helping improve the lives of children and their families who are ill, living in poverty or are victims of natural disasters.

All types of charitable organizations will be included in the campaign, from small homeless shelters to larger programs with the infrastructure to serve thousands.

Here is the Socks for America YouTube video:

If you would like to help, there are tons of ways to get involved:

1. Buy No nonsense socks! For every specially branded No nonsense three-sock pack purchased, an additional pair of socks will be donated.
2. Visit the No nonsense website.
   
3. Become a fan on Facebook.
• Fun fact: For every person who "likes" the No nonsense SFA Facebook page and clicks the donate button, one extra pair of socks will be donated in their name! 
4. Follow the campaign on Twitter @benononsense.