Yesterday, Sam and Christy of the Ant Hill team traveled to the Big Apple to meet with No nonsense and style/fashion guru Jill Martin. As mentioned in a previous post, Jill will be the celebrity ambassador for the brand's re-launch this fall.
Strategizing.
During the meeting, many exciting initiatives were discussed including public relations, social media, marketing, an exciting Facebook contest and fun as well as educational vignettes that will be filmed later this summer. Jill had some awesome ideas around how to style the tights and leggings and we can't wait to really begin working with her!
There is
nothing more exciting to us than a company re-branding. And we are so lucky to
be working on No nonsense’s efforts to be seen as a more stylish, relevant and
modern brand. This fall, No nonsense (typically known in the past as just a
panty hose manufacturer) will be launching fashion-forward yet comfortable and
affordable tights and leggings. Ant Hill was tasked with creating an integrated
communications plan to let media and consumers know about the new products.
The new No nonsense
We started
out with a media tour in NYC and had 12 amazing meetings. We met with the
fashion editors from O, The Oprah Magazine, Glamour, Redbook, Real Simple, Teen
VOGUE, InStyle, Lucky and others. At the meetings, we showed them the new
products, the new branding and conveyed the important message points. We look
forward to seeing some great placements when the fall fashion issues hit the
newsstands.
Also as part
of the communications plan, we have negotiated a contract with Jill Martin to
be the “face” of the new No nonsense as a brand ambassador. Jill is an Emmy
Award-winning television personality, fashion expert, and co-author of the New
York Times bestselling style guide, “I Have Nothing to Wear!” She is the New
York correspondent for Access Hollywood and a contributor on NBC’s TODAY Show,
known for her wildly popular “Ambush Makeover” and “Steals and Deals” segments.
Jill will have a large presence on social media, tweeting about No nonsense
products, hosting a contest on Facebook, and taping vignettes on how to wear
the new tights and leggings that will live on the Facebook page. Additionally,
we will pitch Jill to national daytime talk shows to promote the new products.
Jill Martin
To reach the
influential world of bloggers, we’re negotiating to have No nonsense product
featured in BlogHer’s yearly conference fashion show. BlogHer attracts over
4,000 bloggers to attend every year and receives over 37 million unique
visitors on its web site each month. Stay tuned to learn more about what we’re
up to with No nonsense!
Sorry it’s
been a while since you’ve heard from us on the blog! Things have been pretty
busy here at the mound – a.k.a Ant Hill Communications’ World Headquarters.
Since our last post, we have won some great new accounts and have helped one of
our existing clients, No nonsense, launch its rebranding initiative.
Two new
accounts that we won that focus on initiatives we love – health and beauty –
are Sun Bum and BlenderBottle. Sun Bum is a new, hip, high-end sun care line
whose products are all tested and approved by The Skin Cancer Foundation. This
past February, we conducted a media tour to introduce the products to the top
beauty editors in NYC. The meetings proved to be fruitful as Sun Bum will be
featured in the following publications: SHAPE, Teen VOGUE, People StyleWatch,
InStyle, O, The Oprah Magazine, Men’s Journal and others. Sun Bum’s Face Stick
was even highlighted on The TODAY Show as a beauty essential when traveling.
Our other new
client, BlenderBottle, is the only shaker cup with a surgical-grade stainless
steel wire whisk inside that mixes protein drinks smooth. We won this account
earlier in the year and created a strategic communications plan, managed media
at several trade shows (including International shows), and will help launch
several new products with the help of NYC media tours.
BlenderBottle's New SportMixer We Helped Launch
Sun Bum!
Add to all
this, the rebranding initiative for No nonsense as well as our growing medical
business and you can see we have been busy bees, err, ants! Check back often
for more exciting news!
Everyone at Ant Hill is super excited today... we have big news!
We have been working really hard on the No nonsense Socks for America campaign all summer, and it is going along wonderfully. Next weekend the campaign will have get mention in a TV spot on CNN!
Two of the students traveling around giving out socks, Amanda and Shelby, were recently interviewed by CNN's Don Lemon.
Be sure to check out the interview when it airs. If you miss it, we'll post the link.
Remember to support the No nonsense Socks for America campaign by:
Purchasing No nonsense socks! For every specially branded No nonsense three-sock pack purchased, an additional pair of socks will be donated.
Fun fact: For every person who "likes" the No nonsense SFA facebook page and clicks the donate button, one extra pair of socks will be donated in their name!
No nonsense is bringing some sense to the U.S. this summer by donating one million pairs of socks to underprivileged children all over the country.
Some little known facts:
Socks are one of the most requested items among families in need.
Not only are they the most requested, but socks are also the least donated item!
So sock lovers, we present to you No nonsense's "Socks for America" tour.
Socks for America will bring attention and relief to people in need by donating just that -- socks. No nonsense plans on donating one million pairs across the U.S.
Kayser-Roth, the company that owns No nonsense, kicked off the campaign on April 11 at its manufacturing facilities in North Carolina and Tennessee. The tour officially began on July 1 when four teams of college students set off across the country to deliver socks and film their experiences.
There are eight students total, each in teams of two. The students were selected from leading film, advertising and design schools across the country. Not only will these students assist in the donation events, but they will also document the trip with films and blog posts that will profile people in our country who are taking steps to a No nonsense world.
The campaign is being run in partnership with K.I.D.S. (Kids in Distressed Situations), a wonderful organization dedicated to helping children in need. For over 25 years, K.I.D.S. has grown as a global charity of leading retailers, manufacturers and licensors of children's and youth products. In partnership with major foundations, K.I.D.S. is committed to helping improve the lives of children and their families who are ill, living in poverty or are victims of natural disasters.
All types of charitable organizations will be included in the campaign, from small homeless shelters to larger programs with the infrastructure to serve thousands.
Here is the Socks for America YouTube video:
If you would like to help, there are tons of ways to get involved:
Buy No nonsense socks! For every specially branded No nonsense three-sock pack purchased, an additional pair of socks will be donated.
Fun fact: For every person who "likes" the No nonsense SFA Facebook page and clicks the donate button, one extra pair of socks will be donated in their name!
Ant Hill Communications, a Public Relations firm based in Atlanta, is focused on
providing industry-changing companies with the highest quality communications, social marketing, brand-building and strategic planning.
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