No nonsense...No Longer Your Grandma's Pantyhose!

There is nothing more exciting to us than a company re-branding. And we are so lucky to be working on No nonsense’s efforts to be seen as a more stylish, relevant and modern brand. This fall, No nonsense (typically known in the past as just a panty hose manufacturer) will be launching fashion-forward yet comfortable and affordable tights and leggings. Ant Hill was tasked with creating an integrated communications plan to let media and consumers know about the new products.

The new No nonsense

We started out with a media tour in NYC and had 12 amazing meetings. We met with the fashion editors from O, The Oprah Magazine, Glamour, Redbook, Real Simple, Teen VOGUE, InStyle, Lucky and others. At the meetings, we showed them the new products, the new branding and conveyed the important message points. We look forward to seeing some great placements when the fall fashion issues hit the newsstands.

Also as part of the communications plan, we have negotiated a contract with Jill Martin to be the “face” of the new No nonsense as a brand ambassador. Jill is an Emmy Award-winning television personality, fashion expert, and co-author of the New York Times bestselling style guide, “I Have Nothing to Wear!” She is the New York correspondent for Access Hollywood and a contributor on NBC’s TODAY Show, known for her wildly popular “Ambush Makeover” and “Steals and Deals” segments. Jill will have a large presence on social media, tweeting about No nonsense products, hosting a contest on Facebook, and taping vignettes on how to wear the new tights and leggings that will live on the Facebook page. Additionally, we will pitch Jill to national daytime talk shows to promote the new products.

Jill Martin

To reach the influential world of bloggers, we’re negotiating to have No nonsense product featured in BlogHer’s yearly conference fashion show. BlogHer attracts over 4,000 bloggers to attend every year and receives over 37 million unique visitors on its web site each month. Stay tuned to learn more about what we’re up to with No nonsense!