No nonsense...No Longer Your Grandma's Pantyhose!

There is nothing more exciting to us than a company re-branding. And we are so lucky to be working on No nonsense’s efforts to be seen as a more stylish, relevant and modern brand. This fall, No nonsense (typically known in the past as just a panty hose manufacturer) will be launching fashion-forward yet comfortable and affordable tights and leggings. Ant Hill was tasked with creating an integrated communications plan to let media and consumers know about the new products.

The new No nonsense

We started out with a media tour in NYC and had 12 amazing meetings. We met with the fashion editors from O, The Oprah Magazine, Glamour, Redbook, Real Simple, Teen VOGUE, InStyle, Lucky and others. At the meetings, we showed them the new products, the new branding and conveyed the important message points. We look forward to seeing some great placements when the fall fashion issues hit the newsstands.

Also as part of the communications plan, we have negotiated a contract with Jill Martin to be the “face” of the new No nonsense as a brand ambassador. Jill is an Emmy Award-winning television personality, fashion expert, and co-author of the New York Times bestselling style guide, “I Have Nothing to Wear!” She is the New York correspondent for Access Hollywood and a contributor on NBC’s TODAY Show, known for her wildly popular “Ambush Makeover” and “Steals and Deals” segments. Jill will have a large presence on social media, tweeting about No nonsense products, hosting a contest on Facebook, and taping vignettes on how to wear the new tights and leggings that will live on the Facebook page. Additionally, we will pitch Jill to national daytime talk shows to promote the new products.

Jill Martin

To reach the influential world of bloggers, we’re negotiating to have No nonsense product featured in BlogHer’s yearly conference fashion show. BlogHer attracts over 4,000 bloggers to attend every year and receives over 37 million unique visitors on its web site each month. Stay tuned to learn more about what we’re up to with No nonsense!

Did You Miss Us? We Missed You!

Sorry it’s been a while since you’ve heard from us on the blog! Things have been pretty busy here at the mound – a.k.a Ant Hill Communications’ World Headquarters. Since our last post, we have won some great new accounts and have helped one of our existing clients, No nonsense, launch its rebranding initiative.

Two new accounts that we won that focus on initiatives we love – health and beauty – are Sun Bum and BlenderBottle. Sun Bum is a new, hip, high-end sun care line whose products are all tested and approved by The Skin Cancer Foundation. This past February, we conducted a media tour to introduce the products to the top beauty editors in NYC. The meetings proved to be fruitful as Sun Bum will be featured in the following publications: SHAPE, Teen VOGUE, People StyleWatch, InStyle, O, The Oprah Magazine, Men’s Journal and others. Sun Bum’s Face Stick was even highlighted on The TODAY Show as a beauty essential when traveling.

Our other new client, BlenderBottle, is the only shaker cup with a surgical-grade stainless steel wire whisk inside that mixes protein drinks smooth. We won this account earlier in the year and created a strategic communications plan, managed media at several trade shows (including International shows), and will help launch several new products with the help of NYC media tours.

BlenderBottle's New SportMixer We Helped Launch

Sun Bum!

Add to all this, the rebranding initiative for No nonsense as well as our growing medical business and you can see we have been busy bees, err, ants! Check back often for more exciting news!